week3

Perhaps it would be possible to consider William Morris the father of modern graphics. In the second half of the 19th century his Kelmscott Press produced many graphic designs, and created a collectors market for this kind of art. In Oxford he associated with artists like Burne-Jones, and Dante Gabriel Rossetti. Together they formed the Pre-Raphaelites group, and their ideas influenced the modern graphic design considerably.

This Morris Tulip and Willow design (1873) is another example of decorative graphics. By using a diagonal blue, with only some suggestion of orange the artist tries to create a harmonious color scheme that could be used effectively in the design of a poster or other graphic design media.